SEOGOOGLE ADSDENTAL / HEALTHCAREAUSTRALIA
How First Choice Dental Grew Its Google Visibility 71% and Patient Enquiries 15% in 12 Months
A trusted dental practice was getting lost in a crowded market. With SEO and Google Ads, Digiexpert put it back in front of the right patients — and the enquiries followed.
+71%
More visibility on Google
+15%
More patient enquiries
#1
On Google for its market
96%
Of visitors engaged
Client
First Choice Dental
Service
SEO & Google Ads
Industry
Dental / Healthcare
Country
Australia
THE STORY
A good practice that too few people could find
First Choice Dental is a family dental practice with loyal patients and a good reputation. Most new patients start by searching on Google, and other dental clinics were appearing higher up in the results. So many people picked a dentist before they ever had a chance to see First Choice Dental.
Our aim was simple: help more of the right people find First Choice Dental on Google, and give them a reason to book.
WHAT WE DID
A simple plan, focused on real patients
Made them easy to find
We used SEO and Google Ads together so the practice shows up at the top when people search for a dentist — not buried further down.
Reached the right patients
We focused on people actively looking for a dentist, and added round-the-clock cover so even emergency patients can reach the practice any time.
Turned clicks into enquiries
We checked what really leads to bookings and improved it every month, so the budget brings in more patients.
THE RESULTS
In 12 months, the difference showed up where it counts
+71%
More people saw First Choice Dental on Google — a big jump in visibility that put the practice in front of far more potential patients.
+15%
More patient enquiries from Google Ads
#1
Ranked top on Google for its name & market
96%
Of website visitors were engaged (up from 90%)
51%
Of all visits now come from free Google search
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Google Search Console — visibility going up
Search Console → Performance → screenshot the Impressions graph (last 12 months), then replace the image above.
How often the practice appeared in Google search over the year.
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Google Ads — patient enquiries over time
Google Ads → Campaigns → screenshot the Conversions graph or summary showing the year-on-year increase.
Enquiries generated through Google Ads.
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Google Analytics — where visitors come from
Analytics → Traffic acquisition → screenshot the channels overview showing Organic Search as the top source.
Free Google search is now the biggest source of new patients.
More people see the practice. More people get in touch. It ranks at the top on Google. And more visitors stay on the website instead of leaving. That is the difference the right plan makes.
IN THEIR WORDS
What the client says
“We’re getting more of the right patients from Google, and we can finally see the difference our marketing is making every month.”
— First Choice Dental · [PLACEHOLDER — replace with approved quote]
Placeholder quote. Send an approved testimonial and we’ll drop it in.
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Results period: Based on First Choice Dental’s Google Analytics, Google Ads and Google Search Console data, comparing the latest 12 months to the previous 12 months (visibility trend measured across the campaign). Figures are rounded.