DENTAL PRACTICESGOOGLE ADS & SEOSYDNEY
Dental Marketing That Fills Your Chairs: How First Choice Dental Grew Google Visibility 71%
Digiexpert helps Sydney dental practices show up first when locals search for a dentist, and turns those searches into booked appointments. Google Ads, local SEO and call tracking, run by a team based in Rouse Hill.
+71%
First Choice Dental, Narellan: Google visibility in 12 months
+15%
First Choice Dental, Narellan: more patient enquiries
71
Rouse Hill Smiles, Rouse Hill: Google Ads enquiries in 2 months
$25
Rouse Hill Smiles, Rouse Hill: average cost per enquiry
OFFICE
Rouse Hill, NSW
SPECIALISTS IN
Google Ads, Local SEO & Google Business Profile
PRACTICES WE WORK WITH
First Choice Dental (Narellan), Rouse Hill Smiles Dental Care (Rouse Hill)
BUILT FOR
Single and multi-location practices
THE PROBLEM
Great dentistry isn’t enough to fill the appointment book
Most new patients start with a Google search. If your practice isn’t in the top few results, they book with someone else before they ever see your reviews.
Chains and new clinics outbid you
Corporate groups and new practices bid on every “dentist near me” search in your suburb, and your ads slide down the page.
Clicks that never become bookings
Budget leaks to price-shoppers and people outside your area, and no one checks which clicks turn into patients in the chair.
Gaps in the diary
Quiet weeks for high-value treatments, and no clear way to switch on more demand when you need it.
HOW WE DO IT
A patient pipeline you can actually measure
Top of Google, paid and free
Google Ads, local SEO and Google Business Profile working together, so you show up in the map pack and search results for your suburb.
A campaign for each treatment
Separate campaigns for emergencies, check-ups and high-value treatments, each with its own budget, keywords and landing page. Ad copy is written with AHPRA’s advertising guidelines in mind.
Every call and booking tracked
Call tracking, online booking and CRM follow-up, so you see your cost per new patient, not just cost per click.
CASE STUDY · NARELLAN
First Choice Dental, Narellan: +71% Google visibility and +15% more patient enquiries in 12 months
First Choice Dental is a family practice in Narellan, in Sydney’s south-west, with loyal patients and a good reputation, but other clinics were showing up above it on Google. Many locals picked a dentist before they ever saw the practice.
We ran SEO and Google Ads together so the practice appears at the top when people search for a dentist, added emergency-hours cover so urgent patients can reach it, and improved what leads to bookings every month.
+71%
more people saw First Choice Dental on Google, comparing the latest 12 months to the previous 12.
+15%
More patient enquiries from Google Ads
#1
On Google for its name and market
96%
Of website visitors engaged
51%
Of all visits from free Google search
CASE STUDY · ROUSE HILL
Rouse Hill Smiles Dental Care: 71 patient enquiries in two months from Google Ads
Rouse Hill Smiles Dental Care is a separate practice in Rouse Hill, in the Hills District. Its Google Ads run as two focused lead campaigns, Search and Performance Max, aimed at people looking for a dentist nearby, with every enquiry tracked back to the ad that brought it in.
On Facebook and Instagram, its cost per patient lead has come down from about $119 in 2023–24 to about $55 in early 2026.
71
patient enquiries from Google Ads in June and July 2026, from A$1,807 in ad spend.
$25
Average cost per enquiry
904
Clicks from local patients
$2
Average cost per click
−54%
Meta cost per lead, 2023–24 vs early 2026
PRICING
Two ways to work with us
Every plan includes call and booking tracking, so you can see what each new patient costs. Ad spend is paid directly to Google or Meta, so you always control it.
MOST POPULAR
GROWTH
For single-location practices that want more new patients each month
From $1,990 /month + GST
- ✓Google Ads management
- ✓AHPRA-aware ad copy and a landing page for your key treatment
- ✓Local SEO, Google Business Profile and review growth
- ✓Call tracking, online booking and CRM follow-up
- ✓Monthly report and strategy call
DOMINATE
For multi-chair or multi-location practices ready to grow fast
From $3,490 /month + GST
- ✓Everything in Growth, plus:
- ✓Google and Meta ads, with retargeting
- ✓Landing pages for each treatment (implants, Invisalign, emergency)
- ✓Quarterly content day: team and clinic photos and video
- ✓AI chat assistant to answer patient questions 24/7
- ✓Up to 3 locations, with fortnightly meetings
Prices exclude GST and ad spend. We’ll recommend an ad budget on your call. Most practices start from A$1,500 a month. Setup and contract terms are confirmed in your proposal.
BOOK A CALL
Book a free 30-minute practice growth call
Pick a time that suits. We’ll review your Google presence, your ads and your local competitors, and tell you honestly where the new patients are. No obligation.
On the call we’ll cover
- ✓Where your new patients come from today
- ✓Which treatments and suburbs to target first
- ✓A realistic cost per new patient enquiry
- ✓Whether Growth or Dominate fits (or neither)
Prefer to talk now?
FAQ
Questions we get asked
Do you understand AHPRA advertising rules?
Yes. We write ad copy and landing pages with AHPRA’s advertising guidelines in mind: no patient testimonials about clinical care, no misleading claims and no inducements. Your practice approves everything before it goes live.
How soon will we see new patients?
Google Ads usually produces enquiries within the first 2–4 weeks. SEO and Google Business Profile work builds over 3–6 months and keeps paying off after that.
Is the ad spend included in the price?
No. Ad spend goes straight to Google or Meta on your own account, so you own the data and control the budget. We’ll recommend a starting budget on your call.
Do you work with practices outside the Hills?
Yes. Our office is in Rouse Hill, and we work with practices across Sydney and NSW, from Narellan in the south-west to the Hills District.
Could new patients be finding your competitors instead of you?
Book a free practice growth call and get a clear plan to grow.
Results periods: First Choice Dental (Narellan), based on Google Analytics, Google Ads and Google Search Console data comparing the latest 12 months to the previous 12. Rouse Hill Smiles Dental Care (Rouse Hill), based on Google Ads data, 1 June – 31 July 2026 (71 conversions from A$1,807 spend), and Meta Ads data comparing Aug 2023 – Sep 2024 (A$7,507 spend, 63 leads) with Jan – Apr 2026 (A$3,183 spend, 58 leads). Figures are rounded. Results vary by practice, budget and market.