Terms and Conditions for AI Usage
Our Commitment to Responsible AI
At DigiExpert, we embrace the power of Artificial Intelligence (AI) to enhance creativity, efficiency, and precision in the way we deliver digital marketing solutions. From campaign optimisation to performance analytics, our AI tools help us provide smarter insights and faster results — all while keeping our commitment to fairness, transparency, and accountability at the core of everything we do.
We follow the Australian Government’s AI Ethics Principles, ensuring that our use of AI remains responsible, human-centred, and trustworthy.
How We Use AI
We use AI responsibly across different areas of our business to improve your experience and outcomes. This may include:
- Assisting in creating marketing content such as captions, ad copy, and visuals.
- Analysing campaign data to identify trends and improve strategy.
- Personalising recommendations and insights based on performance metrics.
- Automating repetitive tasks to focus more on creativity and client success.
Every AI-assisted activity is closely monitored by our human experts, who review and validate all important decisions, strategies, and content before it reaches our clients.
Human Oversight Comes First
While AI helps us work smarter, human judgment always leads the process.
Our team reviews, edits, and approves all AI-generated outputs to make sure they align with your goals, brand voice, and ethical standards. We do not rely solely on automated tools for final decisions.
If any automated system is used to make a recommendation that could impact your business outcomes, we’ll make that clear and ensure human review before final delivery.
Your Privacy and Data Protection
Protecting your data is a top priority for us.
We ensure that all AI tools we use comply with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs). Any personal or business data shared with DigiExpert is handled securely, used only for legitimate purposes, and never sold or misused.
Whenever we use AI systems that process data, we:
- Keep your information encrypted and confidential.
- Limit access to authorised personnel only.
- Partner only with reputable and compliant AI service providers.
For more details, you can review our [Privacy Policy] and [AI Usage Terms & Conditions].
Transparency and Accountability
We believe in being open about how AI supports our work.
Whenever AI is used to generate or support content, we ensure transparency so our clients understand the role technology plays in their results.
If you ever wish to know whether a piece of content, report, or recommendation was assisted by AI, simply ask — we’re happy to provide a clear explanation.
Ethical Principles We Follow
Our AI usage is guided by the following core values:
- Human, social, and environmental wellbeing – AI supports positive outcomes for people and communities.
- Fairness – We avoid bias and ensure equal treatment in automated processes.
- Privacy protection and security – Your data is always safeguarded.
- Transparency and explainability – You have the right to understand when and how AI is used.
- Human oversight – Every AI-assisted outcome is reviewed by qualified professionals.
- Accountability – We take full responsibility for our AI systems and outputs.
Continuous Improvement
AI technology evolves quickly — and so do we.
Our team continually reviews and updates our AI tools, data-handling practices, and ethical frameworks to stay compliant with Australian standards and community expectations.
We welcome feedback from our clients and community to help us strengthen our commitment to safe and responsible AI.
Contact Us
If you have any questions or concerns about how DigiExpert uses AI, or if you’d like more information about our responsible AI practices, please reach out:
Email: info@digiexpert.com.au
Phone: 0466 613 841